
As customers, we like to know that there is a return or refund policy in place. We come to expect that when we get home with a product that it will be to our satisfaction of the store will stand behind the product and give us a refund no questions asked. Sadly even outside the internet, refund fraud happens all the time. People bring back stolen merchandise for refund to exchange what they took for money. There are so many scams like this that one solution the non-internet retail world has turned to is store credits so the money never leaves the store.
Within the world of Clickbank marketing, we are faced with a similar dilemma. Except because our products are digital, the problem is compounded significantly. Clickbank offers an iron clad refund guarantee. But unlike more wary merchants, there is no "store credit" to protect store funds. And because both Clickbank merchants and affiliates must abide by the policies of the marketplace, if Clickbank gives a refund, so do you.

While Clickbank is working to solve this problem, we need to know what we can do until it is solved to cut down on Clickbank refunds taking profits out of our accounts which we very much deserve to keep. The first line of defense, of course, is legitimate refunds because of customer dissatisfaction. Put extra work and effort into putting onto Clickbank only products of the highest quality so there is little room for complaint. That is part of it. But the other part is making sure customer perception of the product is accurate.
On the internet, overselling a product is almost a way of life. We all seem to turn into infomercial merchants and we sometimes give the impression our product might be something it isn't. So go back to your web site and specifically your sales language. It's ok to use good marketing language on those pages. But be sure you are telling the customer the truth so there is no reason for them to have a case to say that you sold them something that was not up to what was claimed. Have others read your marketing copy and get to know the product so they can confirm that what is being sold is what the customer gets.
